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POKERSTARS EXEC REASSURES PLAYERS IN THE WAKE OF THE AMAYA DEAL
2014-06-19

The Pokerstars brand has been putting time in on the player communications front following the buzz around the deal between its parent the Rational Group and Amaya Gaming, with director of poker room operations, Steve Day, doing sterling work on major forums like twoplustwo.

The central message is that there will be little change for players, Day posted, writing:

The short version is that there will be no significant impact on the player experience. We still plan to serve all current markets, including Canada, and to work to grow the game of poker globally.

We are also excited about the potential to be licensed in New Jersey and then begin serving players there quickly thereafter. I do not have a timeline to share, but can say that we believe that this purchase has a significant positive impact, the Pokerstars exec wrote.

Day also addressed fears that the change in ownership, and the departure of founders Mark and Isai Scheinberg, would impact Pokerstars' renowned customer service capability.

"We will certainly miss Mark and Isai," Day observed. "As some of you have surmised, our founders established the culture and values that permeate every decision and every customer interaction. Though Mark and Isai are leaving, the culture and values remain, along with the nearly 2,000 staff who continue to turn our culture and values into action on a daily basis. Our entire leadership team is still in place, and I can assure you that we embrace these values whole heartedly."

Day also promised continued innovation in pursuit of improving the player experience:

"We have several projects already in progress and others that we are already in the process of completing, such as PokerStars 7. The people and values behind these two projects will also be behind our next improvements. A big part of our success over the years has been constant improvement of our product, and we plan to continue this tradition."

Comments in the Amaya statement announcing the acquisition agreement also generated questions, especially on Amaya's intentions to grow its online sportsbook, casino and social gaming range, were also addressed by Day:

"I do see some references here to casino and sportsbook. I can see why certain slides in the Amaya presentation linked earlier in the thread raise questions about our future plans relating to these products. Full Tilt has recently rolled out a wide variety of casino games, so it is not surprising to see such products referenced as areas of potential growth compared to the 2013 financial results," he said.




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FULL TILT LAUNCH REACTIVATES 400 000 PLAYERS
2012-11-13

PokerScout published its online poker traffic report with some interesting summations on the return of Full Tilt Poker (FTP).
Full Tilt Poker took back its second place position in the market soon after launch, averaging around 8 500 cash game players which PokerScout said is nearly triple the traffic of iPoker Network or PartyPoker.
PokerScout opines that the majority of Full Tilt players weren't poached from competitors but rather returned to online poker, specifically Full Tilt, following a 16-month absence which as resulted in the reactivation of 400 000 players. It bases the opinion on an average 5 percent drop in traffic on the top five poker sites in the week following FTP's launch which totals only one quarter of FTP's traffic.
Acknowledging that 10 percent of launch-day visitors may be attributed to "novelty factor" and "curiosity-seekers", PokerScout said even so, figures show the site would have lost only 11 percent of its customers, a surprising and impressive development.
Other network news showed the benefit of the iPoker French network's acquisition of Everest Poker.fr, with the network showing growth of 2000 percent ahead of Party Poker.fr and third place overall in the French market.
Top Movers during the week:
-Full Tilt Poker took its second place pushing 15 websites and networks down a notch.
-iPoker.fr made its top 20 debut in 18th place after the Everest merger.
-PartyPoker.fr and International.it each dropped two spots to 19th and 20th, respectively.
-PeoplesNetwork.it and IPN, formerly in 19th and 20th place, respectively, fell out of the top 20.
Year-Over-Year, online poker traffic has increased by 3 percent as the market is buffeted by tough regulatory environments and harder economic times.
The top three company's year-on-year saw PokerStars down 7 percent, iPoker Network down 28 percent and PartyPoker down 32 percent.
Notable gainers year-on-year were iPoker.fr, up 1 500 percent and Revolution Gaming (formerly Cake Poker Network) up 59 percent.
Notable decliners include IGT Poker by 90 percent, International Poker Network (IPN) down 48 percent, Merge Gaming Network down 46 percent, iPoker.it - 31 percent, PKR - 25 percent, PokerStars.fr - 24 percent and Ongame Network - 20 percent.
Under the small but interesting heading, Winning Poker Network (formerly Yatahay) was up 200 percent and Everleaf Gaming Network down by 53 percent.