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FULL TILT LAUNCH REACTIVATES 400 000 PLAYERS
PokerScout published its online poker traffic report with some interesting summations on the return of Full Tilt Poker (FTP).
Full Tilt Poker took back its second place position in the market soon after launch, averaging around 8 500 cash game players which PokerScout said is nearly triple the traffic of iPoker Network or PartyPoker.
PokerScout opines that the majority of Full Tilt players weren't poached from competitors but rather returned to online poker, specifically Full Tilt, following a 16-month absence which as resulted in the reactivation of 400 000 players. It bases the opinion on an average 5 percent drop in traffic on the top five poker sites in the week following FTP's launch which totals only one quarter of FTP's traffic.
Acknowledging that 10 percent of launch-day visitors may be attributed to "novelty factor" and "curiosity-seekers", PokerScout said even so, figures show the site would have lost only 11 percent of its customers, a surprising and impressive development.
Other network news showed the benefit of the iPoker French network's acquisition of Everest Poker.fr, with the network showing growth of 2000 percent ahead of Party Poker.fr and third place overall in the French market.
Top Movers during the week:
-Full Tilt Poker took its second place pushing 15 websites and networks down a notch.
-iPoker.fr made its top 20 debut in 18th place after the Everest merger.
-PartyPoker.fr and International.it each dropped two spots to 19th and 20th, respectively.
-PeoplesNetwork.it and IPN, formerly in 19th and 20th place, respectively, fell out of the top 20.
Year-Over-Year, online poker traffic has increased by 3 percent as the market is buffeted by tough regulatory environments and harder economic times.
The top three company's year-on-year saw PokerStars down 7 percent, iPoker Network down 28 percent and PartyPoker down 32 percent.
Notable gainers year-on-year were iPoker.fr, up 1 500 percent and Revolution Gaming (formerly Cake Poker Network) up 59 percent.
Notable decliners include IGT Poker by 90 percent, International Poker Network (IPN) down 48 percent, Merge Gaming Network down 46 percent, iPoker.it - 31 percent, PKR - 25 percent, PokerStars.fr - 24 percent and Ongame Network - 20 percent.
Under the small but interesting heading, Winning Poker Network (formerly Yatahay) was up 200 percent and Everleaf Gaming Network down by 53 percent.